# identity.md

## Organization Overview
- **Company Name:** Colleen Mauer Designs
- **Mission:** To create unique, minimalist, high-quality, and organic mixed metal jewelry, including earrings, necklaces, stack rings, bracelets, wedding bands, and alternative bridal pieces, that complement any style for everyday and special occasions.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded with operations previously in San Francisco, now primarily based with production in Upstate New York and a studio/showroom in Asbury Park, NJ.
- **Size and Scale:** A small business.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Colleen Mauer: Designer
- **Team Structure and Departments:** A collaborative team spread across New Jersey, Upstate New York, and Connecticut, working closely together on design, production, website management, and all other aspects of the business.
- **Company Culture and Values:** Fosters a collaborative environment where diverse contributions drive growth and evolution. Values clean geometries, effortless angles, and the creation of uniquely minimalist, high-quality, organic designs.
- **Team Link:** [https://colleenmauerdesigns.com/pages/team](https://colleenmauerdesigns.com/pages/team)

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in handmade-to-order jewelry, offering mixed metal designs for everyday wear and special occasions. Operates through an online presence and a physical Studio & Showroom.
- **Location(s) and Geographic Presence:** Studio & Showroom in Asbury Park, NJ. Production in Upstate New York. Team members located across New Jersey, Upstate New York, and Connecticut.
- **Key Partnerships and Affiliations:** Details forthcoming.